Domain Industry: It’s a Horse Race - DNHour


Watching Big Brown win the Preakness yesterday reminded me how many similarities there is between the horse industry and the domain industry.

Like the domain industry, where we acquire our portfolio’s basically within the industry, be it at domain auctions, the daily drop auctions, major domain auctions like TRAFFIC, and private sales and purchase with others in the industry, the horse racing industry uses the same basis for acquiring and selling of its assets, horses.

Keeneland for those who do not know is THE auction house for the horseracing industry. Like TRAFFIC they have 3 major auctions a year; one for yearlings (unraced young horses) one for “Mixed Sale” and the “All Ages” auction.

There are horse auction all around the world, but there is nothing that can compare to Keeneland. You can call it our TRAFFIC auction.

However the sales are nothing like TRAFFIC. The Yearling auction in 2007 grossed $385 Million, the mixed sale auction grossed $350 Million and for the All Ages auction grossed $72 Million.
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